Springfield, MO -- The Chapmans' Acoustic Shoppe in Springfield, Missouri has been named one of the world’s Top 100 musical instrument and product retailers for the 1st time. The global association for the music products industry, the National Association of Music Merchants (NAMM), will formally present The Acoustic Shoppe with the Top 100 honor during the industry’s upcoming trade event, Summer NAMM in Nashville.
“It’s been our goal at The Acoustic Shoppe, to be the foremost authority on acoustic instruments & their history in the Ozarks, as well as in our lesson program by putting to use our more than 25 years in the Acoustic & Bluegrass music industry performing with the bluegrass group, ‘The Chapmans,’” said Jeremy, Co-Owner at The Acoustic Shoppe.
The Top 100 designation recognizes:
- A demonstrated commitment to exceptional customer service
- Proven community advocacy and support for for music education
- An exemplary retail experience worth returning for and recommending to others
- Merchandising and marketing tactics that encourage repeat sales
- Sound planning for future success, employing marketing and training initiatives
- Engaging and effective use of web and social media
The Acoustic Shoppe is also under consideration to receive the Dealer of the Year award, NAMM’s highest honor for retailers, and seven other “Best of” awards including: Best Store Design, Best Marketing and Sales Promotion, Best Online Engagement, Music Makes a Difference Award, Best Emerging Dealer, Best Store Turnaround and Best Customer Service. Winners of these categories, as well as Dealer of the Year, will be announced at the July 10 award ceremony in Nashville.
Businesses vying for Top 100 status are evaluated for a sound business model, resourceful approaches, and effective implementation of best practices. A panel of independent judges scores each entry to determine the Top 100. Dubbed the ‘retail Oscars’ by Music Inc. magazine, NAMM’s Top 100 Dealer Awards spotlights the industry’s very best music product retailers.
“The music retailers honored with NAMM’s Top 100 Dealer status are those working hard to create positive musical experiences for everyone from those just learning to experienced musicians,” said Joe Lamond, president and CEO of NAMM. “The Acoustic Shoppe is an important ambassador for making music in The Ozarks and exemplifies the passion for making music that unites us all.”